Crisis Management (Before, During, and After a Public Relations Disaster) and the Corporate Client
The phone rings and on the other end is a reporter asking about an incident that just happened involving your company. Would you know how to respond?
A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business operations and have a real or perceived negative impact upon your company.
A detailed crisis communications plan will help you evaluate the scope and level of a crisis, while establishing a uniform communications system and procedures and protocols to help your company deal effectively with an unexpected emergency situation.
Read full article here: IDQ-2017-03
