How does something that requires absolute silence thrive in a world full of communication? For decades, businesses depended on tight lips and rigid security; today, that may not be enough. The days of putting a secret formula in a secured safe or hiding valuables in vaults are long gone. The Internet has transformed business assets into something intangible. In the blink of an eye, businesses went from calculating wealth by liquid cash or property to forecasting their future based upon investments in a concept or an idea. We need look no further than the recent initial public offering issued by a social networking giant to illustrate that point. Unfortunately, the intangible assets on which successful modern day companies depend cannot be protected the old fashioned way. The Internet has hanged the world with information. So the question remains, how can businesses protect something that cannot be seen, heard or touched?
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