Expectations of millennial jurors and what drives their decisions to be focus of educational event

WSHB’s Victoria Ersoff is scheduled to speak at the 2015 CLM Los Angeles Chapter Educational and Networking Event, Thursday, December 10th at JAMS, Gas Company Tower, 555 West 5th Street, Los Angeles, CA 90013. The CLM educational session is titled “Millennial Jurors in Action- Lessons Learned about Juror Decision Making from Mock Trials.”

Using video highlights from mock trial deliberations, the CLM session will demonstrate themes that are most likely to appeal to millennials and reveal how to synthesize messaging that appeals to millennial jurors while still effectively engaging older jurors. It’s also expected the presentation will review millennial demographics, expectations of millennial jurors, and voir dire for millennials.

“Because the millennial generation is now the largest generation, they are becoming more prevalent and influential on today’s juries and they have many characteristics that make them challenging jurors for defendants, said Victoria, a partner in the Los Angeles office of WSHB. “Understanding this generation and their expectations is vital when strategizing for voir dire, jury selection, opening and closing arguments, evidence presentation and trial.”

Victoria is a litigation attorney with over 20 years’ experience in all facets of complex litigation. Her innovative case handling has yielded an unbroken string of defense verdicts for clients involving complex issues of law. Victoria is nationally known for her expertise in defending commercial and business litigation, mold and water damage, mass tort, and real estate and land-use litigation. Her practice also includes the defense and prosecution of claims involving construction-related issues, employment defense, entertainment and new media, toxic tort and occupational exposure and environmental matters. Victoria also serves as a Temporary Judge on the Los Angeles County Superior Court.