Senior Associate

Jeffrey V. Rocha



1401 Willow Pass Road
Suite 700
Concord, CA 94520
P (925) 222-3400
F (925) 356-8250

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Jeffrey V. Rocha
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Jeff Rocha is a senior associate in WSHB’s Northern California office, handling matters in the areas of employment and labor law, premises liability, transportation, products liability, professional liability, and construction. He brings to each matter a depth of experience and success handling all facets of law in motion, including successful matters resolved by the California Court of Appeal. Jeff enjoys trial experience and has successfully mediated numerous cases to resolution. In addition, he also has substantial experience representing the nation’s largest carriers in complex insurance fraud litigation and qui tam actions.

Jeff attended law school at the University of San Francisco, where he graduated cum laude and also received a business law certificate with honors. During his studies, Jeff earned a CALI Award of Excellence for the Future in Contracts and also served as a judicial extern for three San Francisco judges, including a federal magistrate at the United States District Court for the Northern District of California. Also while in law school, Jeff gained considerable experience in the area of employment and labor law working as a full-time law clerk for a firm focused solely on matters filed under California’s Fair Employment and Housing Act.

Jeff attended California State University, Fresno for his undergraduate studies, where he earned a Bachelor of Science in Business Administration with a concentration in Corporate Finance. Before attending law school, Jeff worked for a brokerage firm as a series 7 and 63 licensed senior stockbroker. He finds this experience invaluable when handling matters involving professional liability and financial lines of litigation.


University of San Francisco School of Law (J.D., 2014, cum laude)

California State University, Fresno (B.S., 2007)

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